Persona Design System

Persona is Privy’s public design system: a shared foundation for designers and developers building products across the company.

After the first release, I continued the next iteration as the team became smaller and the library needed to catch up with current product and engineering needs.

The system had not been updated for a while. Some assets were outdated, several components had implementation issues, and the file had become heavier than it needed to be.

The task was more than a visual refresh: reduce the overhead, improve the components, and keep the existing ecosystem working.

I began by mapping the components, variables, and styles people were actually using, then reorganised the library around those patterns.

From there, I introduced Figma variables and slots, fixed component issues, and tested each pattern before publishing the update.

The result was a cleaner system that better matched the team’s current workflow and reduced the effort of maintaining shared assets.

Persona v2 gave the team a lighter library, a clearer structure, and foundations that were more useful for ongoing product work.