Omegro Website Redesign

Omegro is a North American holding company that acquires and grows enterprise asset management software businesses across construction, marine, and transportation. Their story needed to move beyond a broad, people-first message and make their category expertise immediately clear.

The Unspoken Pitch developed the wider positioning, messaging, and brand direction. I joined as the website designer, responsible for turning that direction into a digital experience that felt as focused as the new story.

The website had to do more than look polished. It needed to show why Omegro is built for enterprise asset management and make that value easy to understand for founders, operators, and potential sellers.

The work was about translating a strong narrative into page hierarchy, imagery, and interaction without diluting it. Each page needed to feel connected to the same brand system, whether someone met Omegro on a desktop screen or a phone.

I redesigned the site in Figma using the strategy and messaging as the starting point. The home page led with the real environments Omegro’s companies operate in, while the wider page system used a consistent palette, type scale, and layout rhythm to carry the story through.

The scope included the home page, company and culture pages, careers, acquisition, resources, contact, and legal pages. I worked in review cycles, refining the UI and keeping the source file structured for handoff and future updates.

The redesign is now live at omegro.com. It gives Omegro a more distinctive first impression and makes its enterprise asset management focus clear from the first screen.

The live site turns the new strategy into something people can actually experience: a consistent page system that connects the brand, the industries it serves, and the acquisition story in one place.